Brasseler Group: Brand Refresh
A Savannah, GA institution since 1976, Brasseler USA’s brand needed a jolt of energy. The easy part? The brand hadn’t had a refresh since the late ‘90’s! While we kept the colors, nothing else escaped scrutinyComponents
• Full website redesign from aesthetic to UI & UX• New Brasseler “SMART” initiatives created and unveiled –SmartRewards, SmartSupply, SmartKit• Developed and launched new “technology” portfolio to bring products into 21st century• Developed new packaging branding to align with new brand elements• Updated tone and personality of social – “playful, but informative”Results
• Branding embraced internally as the “future of Brasseler”• 28% increase in MUV and 15% increase in conversion (revenue) after new website launch• Technology packaging branding became universal across segments after incredible reception
Social media
Smart Rewards | Smart Supply | Smart Kit
Packaging