Brasseler Group:
GEM Sensor: Go-to-Market Strategy
Components
• Market viability analysis• Branding, positioning, differentiation• Packaging design and vendor sourcing• Sales enablement (materials) & training• Backend POS process development
Results
• Beat aggressive sales forecasts by 22%• Package design led to redesign of all Brasseler packaging• Henry Schein C-suite bestowed ‘2021 best product launch’ internal award