NBC Universal:

Lifestyle Portfolio Channels

Retail product development across lifestyle, wellness, apparel, beauty , and retail categories to connect audiences with show brands and talent.

Components

• Audience research analysis
• Branding, tonality, messaging
• Packaging design and vendor sourcing
• Retail marketing sell-in materials development
• Global legal and regulatory adherence and labeling

Results

• Steady increase in retail revenue YOY for 4 years
• Broadened product categories across properties
• Increased number of SKUs by 300% over 4 years
• Consumer sentiment re: quality and affinity for
NBCUniversal products rose significantly
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